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The cornerstones

Topic hubs.

Every pillar we keep returning to — pick a thread and go deep.

01 / PILLAR

Creator Attribution

Track which creators drive real, attributed sales — not vanity reach.

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02 / PILLAR

DM & Chat Automation

Turn Instagram comments and DMs into checkouts, automatically.

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03 / PILLAR

Link-in-Bio & Storefronts

The social storefront layer that actually converts taps to sales.

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04 / PILLAR

Monetization & Media Kits

How creators get paid — and pitch brands like infrastructure.

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05 / PILLAR

Social Commerce Strategy

Broad playbooks, contrarian opinion, and the macro picture.

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06 / PILLAR

Product Updates

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The newsletter

The Social Revenue Brief.

One contrarian take on social commerce, attribution, and creator revenue — every Tuesday. No fluff, no recycled threads.

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